Tuesday, July 29, 2008

To buy or not to buy Green.....

Today I read an article about the price point of green items. Some people who commented on article thought that green items should cost more because of the quality and some thought they should be at least comparable. Well, in my opinion, if exposure to mainstream is what the business is trying to accomplish and you really want to make the planet greener, than a higher price point is not the way to go. Sure the ingredients may be a high quality and the proof could be there that we are doing good for the planet. However, in this economy, people are looking for bargains and the expendable income is just not there like it used to be. Not everyone is willing to try a house hold cleaner that is priced at $4.99 and above (with green claims) vs the $2.09 (name brand pollutant). I believe we will begin....as a matter of fact, we are seeing a trend in making green products affordable and comparable to mainstream products. I feel that is the best way to gain exposure to people who haven't tried going green yet and to stay competitive in the market. It should not be solely capitalism that motivates a green business, it should be about ecoism!

Please let me know what you think!

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